In this series we introduce the people who move Kainjoo forward. Real operators. Real impact. Today we sit down with Nermin Demir, our Web Engineering Lead. He owns the path from content model to production deploy and keeps our sites fast, accessible, and audit-ready for regulated brands.
Where do you come from, and what shaped your approach to engineering?
Nermin: I started m ycareer as a freelancer. Design integration in the morning, custom code at lunch, debug at night, support at 2 a.m. That pace burns away vanity. The second lesson was that boring is good. Reproducible builds. Predictable releases. Clear ownership. I moved from front end to full stack, then into platform work—CI/CD, testing, and design systems. My toolkit stabilized around headless CMS with strict schemas, tested APIs, and automation pipelines. I like simple tools used consistently.
What motivates you at Kainjoo, and what feels different about building here?
Nermin: Kainjoo serves regulated brands, and I enjoy that clarity. Regulation sets a high bar, so we design for evidence and speed together. Marketing gets momentum. Legal and medical get an auditable trail. Users get fast pages and accessible journeys. We begin each engagement with shared definitions of success. Accessibility targets. Performance budgets on real devices. Uptime expectations with alerting. We standardize components and design tokens, so a new site assembles from trusted parts. Every change generates a preview URL, so reviewers see the exact page. Releases use canaries and a clean rollback path. The experience for teams is calm and focused. People see their impact quickly and gain confidence with every safe launch.
Walk us through your blueprint for delivery in regulated industries.
Nermin: Four stages: Align, Build, Prove, Operate. Align means shared goals and governance. We set numeric budgets, define roles, and wire approvals into the CMS so policy is part of the workflow.
Build means headless architecture with strong content models and a modern front end that uses server or edge rendering where it makes sense. Consent, country rules, and legal tags travel with content.
Prove means evidence on every change. Accessibility audits, performance tests, security scans, and content validations run in CI. Review happens in live previews, not screenshots. A release dossier captures what shipped and why it met the bar.
Operate means healthy run time. Canary deploys, real monitoring, scheduled patch windows, and clear runbooks. Change requests follow the same path as features, so parity with production stays intact.
This blueprint turns compliance into product mechanics. It supports creative teams, gives reviewers confidence, and shortens time to value.
How do you use AI and automation to raise quality while protecting clients?
Nermin: AI assists our work and amplifies good practice. In code it suggests lint fixes, test scaffolds, and refactor paths. In content QA it checks links, compares phrasing to approved language, and detects PII before publish. We operate with zero data retention and full logs. Every output is diffed and reviewed, so teams understand changes and can revert with certainty. Automation handles the repetitive tasks that guard quality. Secret rotation. Dependency updates with policy checks. Visual regression on key templates. Accessibility scans on each pull request. People focus on judgment and design. Systems maintain the guardrails. The net result is faster delivery with higher confidence.
What are you building next, and what should candidates expect if they join?
Nermin: Three areas are moving forward. First, speed at the edge. We are expanding edge rendering and refining caching strategies with clear TTLs. Pages feel instant while remaining observable. Second, privacy by design. Data minimization by default, regional hosting where required, and consent logic that governs not only tags but also components and APIs. Third, actionable insight. Lightweight analytics at the component and journey level, so marketing sees what works without exposing personal data. For candidates, expect a system that rewards curiosity and discipline. You will ship often, learn from real metrics, and contribute to platforms that brands rely on. If you enjoy clear ownership, modern tooling, and partnership with compliance teams, you will progress quickly here.
Why Join Kainjoo?
Kainjoo is a fit for builders who want larger challenges and supportive structure. You learn fast with peers who share patterns, you ship often through a reliable pipeline, and you see impact in markets that value precision. Many of us arrived after periods of independent work and chose Kainjoo for scale, mentorship, and durable products. That was Nermin’s path. If you want to grow with a team that treats regulation as a design constraint and quality as a habit, this is a strong place to build your next chapter.
