Romain Gauthier

Online and mobile brand creation

Introduction

About Romain Gauthier

Romain Gauthier is an exclusive high-end watch manufacturer based in the Vallée de Joux, Switzerland. The brand was launched in 2006 with the HM model. As an independant watchmaker, the brand and its founder are very keen to differentiate themselves on new channels while at the same time optimising their marketing budget.

About Online & Mobile Presence Creation

Creating a presence online requires less and less efforts nowadays. The challenge is more focused on the tool to create content on the long run, optimising for Search Engine Optimisation. At the same time, a web and mobile presence creation will also be the support for creating new services and to retain customers. How ensuring the channels will support the emotional power of the brand while respecting a smart budget effort?

Kainjoo .xclusiv Trésor Bapre
June – 2014
Marketing